Slate's Take on Midwesterners

Cute assessment on Midwesterners:
http://www.slate.com/id/2291192

It fails to answer the question, though, of why one would wear uncomfortable shoes.  Vanity?  Over Comfort?  Those sound like messed up priorities to me.  I assume that the author did not grow up with the constant drone of "Who do you think you are?" as any good Midwestern mother would use to admonish her children.