One of the times I really throw myself into consumer culture is when it comes to shopping. I love a good deal. That's not totally true - what I don't like is spending more than I have to for a good. When it comes to day-to-day purchases, I really just want to buy a quality product that I'm not allergic to, for the cheapest possible price.
This is when someone will tell me that buying generics are better than buying name brands as a way to accomplish this goal. Not true, I counter. While it is true that many generic items are actually produced by the name brand corporations for sale, they tend to lack in two major categories: coupons and rebates.
Sure, I could buy the grocery store or big box store brand for personal care products. However, right now Procter & Gamble has a $10 rebate when you buy $50 worth of their products. Shopping sales, I'm able to buy a new Venus razor and a packet of refills, body wash, deodorant, bar soap, conditioner, and make-up for $50.06 (yeah, I worked that one). Now, combine those sale prices with the copious P&G coupons, and I'm down to $38.72. Take off the $10 rebate, and we're at $28.72. Add store gift cards with purchase, and it's $23.72. And, where I'm kicking myself is that I could have gotten that down to $13.72 if I had made one of the purchases a week later to take advantage of a different gift card with purchase deal. Shoot!
Oh... and I used a canvas bag each time, so that was really $23.67.